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Colleges Can't Keep Up With Student Needs

Workforce Wire19 stories

Key takeaway

EAB just surveyed student success leaders nationwide, and the numbers describe a system falling behind its own caseload. Fifty-nine percent report declining social readiness among students over the past year. Fifty-four percent report declining academic readiness. Only 7 percent saw improvement in either.

The reasons students leave keep piling up. Seventy-one percent of leaders point to financial pressure and 48 percent to mental health, while 60 percent cite budget constraints and 55 percent cite staffing shortages as the wall they keep hitting. EAB director Tara Zirkel put it plainly: "We have students that look really good on paper, and then they vanish." That is not an advising failure. It is a capacity failure.

The same survey shows institutions already know the fix. Forty-four percent say proactive, targeted advising is their most effective intervention, and 59 percent believe AI should handle the routine touchpoints so staff can focus on the students who need direct judgment. As Zirkel put it, "If we treat all students the same, we're overserving some and underserving others."

Budgets are not getting bigger next year, and staffing is not either. The schools that figure out how to scale personalized outreach without scaling headcount will be the ones that catch the students everyone else loses.

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Also in this issue

Sent September 6, 2026 with the subject line “Why Students Who Look Fine on Paper Are the Ones Colleges Lose”. Links point to the original sources.

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